Privacy Policy

This Privacy Policy explains how Keel ("Keel", "we", "us") collects, uses, discloses and protects personal data when you visit keel.asia or submit an enquiry to us. We handle personal data in line with Singapore's Personal Data Protection Act 2012 (PDPA).

By using our website or submitting your details, you consent to the collection and use of your personal data as described in this policy.

What we collect

We collect personal data that you provide directly when you fill in our enquiry form, namely:

• Your name
• Your company name
• Your work email address
• Your mobile or contact number

We also automatically collect limited technical and usage information when you browse the site, such as your approximate location, device and browser type, and the pages you view. This is collected through cookies and similar technologies (see "Cookies and analytics" below).

How we use your data

We use the personal data you provide to:

• Respond to your enquiry and arrange a consultation
• Contact you about our services where you have asked us to, or where you would reasonably expect us to follow up on your enquiry
• Understand how our website and advertising perform, so we can improve them
• Meet any legal or regulatory obligations that apply to us

We do not sell your personal data, and we do not share it with third parties for their own marketing.

How your data is handled and stored

When you submit the enquiry form, your details are processed and stored through Formspree, a third-party form service, which forwards them to us. The website itself is hosted by Netlify. These providers process data on our behalf and may store it on servers located outside Singapore. Where personal data is transferred outside Singapore, we take reasonable steps to ensure it receives a standard of protection comparable to that required under the PDPA.

Cookies and analytics

Our website uses the Meta Pixel (provided by Meta Platforms, Inc.) to measure the performance of our advertising and understand how visitors arrive at and interact with the site. The Meta Pixel may set cookies and collect information such as your activity on our site and your device information. This helps us see whether our ads are working and reach people likely to be interested in our services.

You can control or block cookies through your browser settings, and you can manage how Meta uses your information through your Meta account settings and ad preferences. Blocking cookies may affect how some parts of the site function.

How long we keep it

We keep the personal data you provide only for as long as it is needed for the purposes set out above, or as required to meet legal or business record-keeping obligations. When it is no longer needed, we will take reasonable steps to delete or anonymise it.

Your rights under the PDPA

Under the PDPA, you have the right to:

• Request access to the personal data we hold about you
• Request correction of any personal data that is inaccurate or out of date
• Withdraw your consent to our use of your personal data at any time

To make any of these requests, contact us using the details below. We may need to verify your identity before acting on a request, and some requests may be subject to limits permitted under the PDPA. If you withdraw consent, we may no longer be able to respond to your enquiry.

Keeping your data secure

We take reasonable administrative and technical measures to protect personal data against unauthorised access, use or disclosure. No method of transmission or storage is completely secure, but we work to protect your information and rely on reputable providers to do the same.

Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be posted on this page with an updated date at the top.

Contact us